With Oxygen we ran a number of brand activation campaigns for Coopers Original Pale Ale. Each was designed to drive sale and awareness in pubs and bottleshops with a unique prize pool that reinforced Pale’s ‘original’ positioning by leveraging their long and proud history of supporting Australia’s music scene.

The Spotify campaign was recognised by Spotify as their Best Integrated Campaign of 2013.

The vCase campaign saw Coopers give away 500 unique, hand-crafted vintage suitcase speakers.

Client: Coopers Brewery

Agency: Oxygen Interactive

Design: Janet Glass – Two Red Dogs