Live music platform that delivered exclusive experiences centred around life after dark.

The campaign ran for four years and leveraged live music with a series of exclusive events to drive sales and awareness of Coopers Dark Ale in pubs and bottleshops around the country.

In the first year we created After Dark, a series of exclusive live events staged in secret locations on the same night across Australia. Each event was localised and provided unique glimpse into the night life of the different cities.

They were linked via live video feeds and featured live music, short films and food trucks.VIP tickets to the events could be won instantly via on and off premise promotions.

The campaign took out a Best In Class Award – ‘Best Ad Campaign Craft Beer’ in the 2014 Australian drinks Awards of Excellence.

In following years we partnered with the likes of British India, Kingswood and Ash Grunwald to deliver exclusive shows around the country.

Client: Coopers Brewery

Agency: Oxygen Interactive

Design: Janet Glass – Two Red Dogs