Music partnership with exclusive content and
VIP tickets to drive awareness and sales.

For the third year of the Coopers After Dark campaign, Coopers partnered with Kingswood
and staged a series of events in some of the countries most iconic live music venues
– offering fans the chance to win VIP tickets to see them perform up close and personal –
exclusively for Dark Ale. The band also recorded and released three exclusive live tracks.

Client: Coopers Brewery

Agency: Oxygen Interactive

Design: Janet Glass – Two Red Dogs